At New Relic, the company aims to make observability a daily practice for all engineering teams to deliver better customer experiences by democratizing access to monitoring and debugging tools. The New Relic for Startups program has rapidly grown to include early-stage startups across various industries, with customers like Hex, which uses New Relic to monitor its large Kubernetes clusters and improve performance. To further their goal, New Relic is collaborating with Carta and Zendesk to provide a comprehensive ecosystem of tools to scale both engineering and business practices. Eligible startups can access the New Relic observability platform, as well as generous credits and discounts for Carta's equity management solutions and Zendesk's customer service solution, making it easier for them to focus on building companies around big ideas.