New Relic is launching GitHub Sponsors for companies, allowing businesses to invest in open source developers and projects directly within GitHub. The company has partnered with GitHub to bring this feature to the platform, enabling companies to support their communities as a full-time job. New Relic has been a key contributor to open standards and collaboration, and its commitment to open source is reflected in its involvement with various open-source projects such as OpenTelemetry and AdoptOpenJDK. By investing in GitHub Sponsors for companies, New Relic aims to lift up developer communities and make sure that open source remains valuable and sustainable for everyone in software.