The O11y Awards recognize companies that demonstrate excellence in observability, customer focus, business impact, and innovation using New Relic's platform. Companies like Mercado Bitcoin, Credit Karma, BEES, EverQuote, and American Red Cross have been recognized for their outstanding achievements in observability, such as driving exponential growth, establishing an observability practice, or demonstrating a strong commitment to serving customers. Individuals like Mark Huber, Zainul Masadi, Peter Espe, and Shilpa Patil have also received awards for their contributions to observability using New Relic at their companies, including championing the platform's adoption, building dashboards and integrations, and promoting best practices. The awards aim to highlight innovative use cases of New Relic's platform and inspire others to adopt similar approaches.