Kurt Geiger on improving Core Web Vitals

Kurt Geiger, a company managing multiple websites and retail operations, focuses on enhancing its digital performance, particularly during peak periods like European summer and Black Friday sales, by improving its Core Web Vitals scores to optimize website ranking and user experience. They implemented a program using New Relic to monitor and improve site performance, resulting in a significant increase in their Core Web Vitals score from 45-50 to 85-90. This initiative involved creating a dashboard for real-time performance monitoring and fostering collaboration between engineering, management, and digital teams. The project has empowered their DevOps teams to take end-to-end ownership of their processes, enhancing SEO capabilities and ensuring a superior customer experience, which has reduced customer complaints about site speed.