Peak readiness is a critical project for ecommerce companies during peak seasons, requiring alignment between application performance and business objectives to ensure continuous availability under heavy loads. It involves step-by-step planning, execution, and collaboration among development, operations, and management teams to identify key members, executive sponsor, and business objectives, review data collection, implement tasks in production environments, share results across teams, fine-tune alerts and dashboards, and conduct lesson-learned sessions after the peak season. When done correctly, peak season will be a much less stressful time for everyone involved, with clear connections between performance and business data to ensure alignment with business objectives.