New Relic is a proactive technology administration strategy that helps companies move beyond the classic break-fix IT model by leveraging advanced tools to monitor and diagnose system performance issues against expected outcomes. This approach can have significant and quantifiable results in areas such as total cost of ownership, human resources productivity, infrastructure efficiencies, e-commerce revenues, subscription revenues, advertising revenues, and mobile app adoption. By identifying and addressing system-performance problems before they impact the customer experience and bottom line, companies can improve their overall system performance, reduce errors and associated subscriber attrition, and boost efficiency to drive productivity, ultimately gaining a competitive advantage in their digital ecosystem.