Giving Tuesday is a global movement that promotes charitable giving, and nonprofits can benefit from planning and preparation to ensure their systems are ready for high-traffic moments. To achieve this, nonprofits can follow tips such as knowing the current state of their environment, establishing baselines and defining success, testing ability to meet baselines under stress, making contact centers happy, adding capacity if needed, optimizing payment processes, staying flexible, reviewing and reflecting on performance data, and celebrating success. By following these tips, nonprofits can capture more opportunities and make donors happy. New Relic provides tools and support to help nonprofits achieve this, including special discounts and extra support for Observability for Good program customers.