BASF, a leading chemistry company, aimed to streamline and automate monitoring of its applications and application environment. After exploring various options, they chose New Relic's observability platform to centralize their view across multiple clouds, provide real-time visibility into business KPIs, and detect performance issues before they affected users. With New Relic, BASF created a custom application, GAME Board, to monitor the health of its applications in one place, receive instant alerts when issues arise, and prioritize rapid responses. The platform also enabled cost tracking and optimization, allowing teams to make data-driven decisions. As BASF continues its observability journey, they plan to automate instrumentation using Terraform scripts, making it easier for product owners to monitor their applications.