The banking industry has lagged behind other consumer-facing industries in adopting new technologies and placing customers at the center of operations. 10x Banking's cloud-native core banking platform aims to change this, enabling banks to understand their customers in real-time, release products quickly, unlock data, and deliver connected experiences. By using Amazon Web Services (AWS) as its foundation, 10x Banking is building a scalable platform that can support millions of customers. The company's goal is to continuously improve features while minimizing disruption. To achieve this, the team has adopted continuous delivery, deployment markers, and observability tools like New Relic, which helps them identify anomalies, reduce error rates, and mean time to resolution (MTTR), ultimately improving the consistency and reliability of their software. By providing real-time metrics and visibility into their system, these tools enable the release management team to make informed decisions, proactively resolve issues, and focus on consistency rather than disruption.