AfroTech is a conference that brings together Black tech professionals to highlight their talent, innovation, and resources for success in the industry. New Relic has been sponsoring AfroTech since 2018 to improve diversity, equity, and inclusion by engaging and recruiting underrepresented groups in tech. The company's goal was to create a cross-functional business strategy that includes employee engagement, leadership investment, and building new tech talent communities to source beyond the event. The conference featured several events, including a welcome reception, talks on topics such as web3, and career development sessions, where attendees could learn about New Relic's culture and product innovation. The company also hosted employee engagements, such as a Black Girl Magic Lunch, where Black women employees could have intimate conversations around career journeys and mentorship. Overall, AfroTech aims to create a community that fosters deeper connections, career growth, and opportunities for underrepresented groups in tech.