Patrick from New Relic outlines a marketing strategy that combines product trials with promotional incentives, specifically offering free themed t-shirts to encourage the deployment of their software. Since launching the campaign in January 2012, they have distributed 75,000 t-shirts globally, leveraging the appeal of data-themed apparel to boost user engagement. Despite minor fraud incidents, the campaign has largely succeeded, earning a marketing award for its innovative use of APIs to integrate marketing automation with CRM and fulfillment systems. The initiative is fully automated, ensuring that new users receive their t-shirts upon deploying the software, with options to choose from various designs like "Data Nerd" and "Nerd Life."