Design thinking: Green fintech products
Blog post from New Relic
Green fintech represents a growing category that merges business value with environmental benefits, as consumers increasingly adopt ethical financial practices and regulations emphasize sustainability. Products like carbon calculators, green loans, and sustainable investment options are designed to help individuals and businesses reduce their environmental footprint. However, the focus is shifting toward encouraging enterprises to adapt their operations through innovative design thinking and actionable product features. Developers are urged to employ design thinking strategies to identify high-impact areas and create solutions that enable users to make sustainable choices, using metrics and monitoring to measure their impact. By leveraging skills in data analysis and hypothesis testing, app developers can enhance green fintech product offerings and contribute to a broader positive climate impact.