Thortful`, an e-marketplace company, relies heavily on technology to deliver a seamless customer experience during busy periods, particularly around Valentine's Day and other seasonal events. To achieve this, they use various tools and techniques such as monitoring key metrics for customer experience, automating alerts with data, improving database response times, and using New Relic for platform performance and technical testing. By leveraging these strategies, Thortful is able to scale their growth while maintaining a high level of customer satisfaction.