The serverless landscape is evolving, with certain developmental gaps closing, and competition driving innovation in vendors and tools. However, organizations face challenges in adopting serverless, including training existing staff, embracing infrastructure-as-code, and getting senior management on board. The key to success lies in starting small, iterating, and having data to support the benefits of serverless. Despite some myths surrounding serverless, such as "lock-in" and cold start issues, the technology is maturing, with enhancements from cloud vendors addressing these concerns. As a result, serverless adoption is expected to continue on a steady trajectory upward in 2020.