To ensure great customer outcomes from digital services, organizations need an observability strategy that balances investment with value delivery. The 2023 Observability Forecast highlights key findings on adoption patterns and value realization, suggesting that investing in training teams, achieving full-stack observability, reducing data silos, and integrating business perspectives can unlock significant benefits. By adopting these strategies, organizations can improve outage frequency and costs, increase productivity, and innovate with confidence, ultimately delivering a higher level of value to the business.