Successful companies use data to empower their software engineers and measure their impact, providing insights on optimizing application performance, building new features, and preventing service outages. Data-driven engineering is the practice of using telemetry collected from engineering tools and platforms to optimize software development teams' work, leading to direct benefits for teams, customers, and bottom lines. To implement data-driven engineering, companies should collect relevant data, measure its impact, and apply it to inform business decisions, ensuring that resources are allocated effectively and teams are working on projects with the desired effect on end-users. A data-driven approach can help organizations grow at a rate of over 30% annually, but requires a well-defined process and an engineer-centric pricing model for observability platforms. By empowering their teams with data-driven engineering, companies can see how their work positively affects critical business drivers and their company's bottom line.