Alerts help identify and address issues before they impact customers, but too many alerts can be overwhelming and slow down incident response. An optimized alert strategy is crucial for observability, focusing the team on the right things at the right time to increase uptime and performance. Alert quality management (AQM) helps create fewer, more valuable alerts that pinpoint incidents and minimize alert fatigue. To optimize the strategy, follow best practices for alerts and notifications, such as creating alerts that matter to your business, taking advantage of automatic anomaly detection, configuring notification workflows, setting up and tracking alert metrics, and reviewing AQM data to improve alert policies. By implementing these strategies, teams can streamline their workflow, reduce noise, and increase the value of their alerts.