Vue.js is a popular JavaScript framework that offers several benefits for building e-commerce stores. Its reactivity system makes it easy to build dynamic and responsive user interfaces, while its performance optimizations ensure fast rendering times and reduced memory usage. Vue 3 also provides ease of use with a gentle learning curve, flexibility in deployment options, and accessibility for developers of all skill levels. Many well-known brands such as Dyson, REI, L'Oreal Paris (USA), Timbuk2, and Shokz have already leveraged Vue to power their e-commerce sites, showcasing its potential for building fast, responsive, and beautiful apps that meet the needs of customers and drive business forward.