The Stack Overflow team, led by Brand Design Director David Longworth, aimed to eliminate technical debt and migrate from a monolithic application to a modern web architecture built with Netlify. This move enabled content creators to publish and edit web pages independently, freeing up engineering cycles for more strategic tasks. By leveraging Sanity, Nuxt, and Netlify's Jamstack capabilities, the team achieved faster shipping times, reduced reliance on SRE teams, and improved security and stability. The new setup also introduced features like Deploy Previews, which allowed for collaborative editing and faster content updates. As a result, the Stack Overflow Brand Design team is now able to get more done with fewer resources, unlocking huge potential for the company's marketing efforts.