The current state of cybersecurity is complex and economically driven by attackers who have a low barrier to entry and high rewards for their efforts. Defenders are often financially constrained and must prove ROI to justify defensive toolsets, making it challenging to maintain effective security postures. Organizations must prioritize their security posture and make sure that what they put into market keeps their customers safe from cyberattacks. Security is everyone's responsibility, including development teams, marketing teams, and third-party vendors. Building security guardrails into the development process can help prevent creative workarounds and ensure a frictionless experience for developers and product teams. The rise of artificial intelligence and new tools like ChatGPT and Bard have opened up new avenues of accessibility for attackers, making it critical to prepare for the reality that even people without knowledge of computer programming can experiment in building bad actor toolkits and launch sophisticated cyberattacks.