Sennheiser Audio, a leading audio equipment company, successfully migrated their flagship e-commerce store to a headless commerce architecture in just 11 weeks, exceeding their goal of completing the migration within four months. With the help of agency AKQA and tools like Netlify and headless Shopify, they achieved a 136.7% increase in e-commerce conversion rate, reduced QA time by 60%, and increased add-to-carts by 74.8%. The company's decision to use best-of-breed tools, such as Hygraph for content management and Search.io for site search, enabled them to build their minimum lovable product faster. This successful migration demonstrates the benefits of a composable commerce approach, including reduced development time, increased revenue, and improved user engagement.