Netlify has launched the Beta release of Edge Functions, an innovative edge logic-layer that allows developers to modify network requests to personalize content, serve relevant ads, and raise Core Web Vitals scores with just a few lines of JavaScript or TypeScript code. This feature enables non-technical professionals to A/B test content or personalize pages without writing code, using Uniform tools and no-code solutions. Edge Functions bring personalization and A/B testing capabilities to Jamstack sites, addressing the need for server-side rendering while maintaining performance, scalability, and security characteristics. With Uniform Context plugged into Netlify Edge Functions, nontechnical professionals can manage both personalization and A/B testing without developer involvement. The technology offers edge-side personalization, eliminating issues like flickers and content swaps, and allows for real-time data-driven decision-making.