The GTM Agent We Wished Existed, So We Built It on Netlify

Netlify developed a GTM Agent to address the challenge of fragmented data across multiple systems, aiming to provide a comprehensive understanding of customer interactions. This solution integrates signals from various sources such as CRM, product usage, billing, and support history, allowing teams to act with better context and less manual effort. The GTM Agent operates through event-driven agentic workflows that collect, reason, and synthesize data, producing clear, actionable insights. Netlify's existing infrastructure, including Background Functions and MCP, facilitated a rapid development process, enabling the team to focus on refining the agent's reasoning layer. By iterating on system prompts and incorporating feedback, the GTM Agent has become a reliable tool in production, continuously improving its accuracy and utility in providing critical context to Netlify's teams.