How WaveDirect Used Gatsby, Rudderstack, and Sanity to 4X Leads and Dominate Search Results

WaveDirect, a Canadian internet service provider, collaborated with Toronto-based digital agency Touchless to improve their digital communication with customers. The project involved three main aspects: data interface design and collection using Rudderstack, optimizing website performance with Gatsby, and driving SEO content campaigns with Gatsby and Sanity. By implementing these strategies, WaveDirect experienced a 60% increase in in-market website traffic within 30 days, a 450% increase in website-to-lead conversion, and a 98% decrease in duplicates and poorly formatted data.