The conversation around Agent Experience (AX) is rapidly evolving as we explore the future of web interactions and need to rethink how AI agents engage with digital platforms. The modern web, built for human consumption, imposes unnecessary burdens on AI systems while also imposing costs and inefficiencies on website owners. A purpose-built view of the web, known as the Agent Web, prioritizes AX while coexisting with human-centric experiences. This shift is essential to reduce resource costs for websites, enhance the accuracy of AI responses, and improve the overall ecosystem for both businesses and users. The vision for an optimized agent experience proposes innovations such as purposeful views for AI agents, content negotiation for agents, new standards for interaction, and rethinking authentication mechanisms. Netlify is committed to advancing AX through open community collaboration to drive a better web and a better future for agent-web interaction.