The digital transformation of consumer brands is underway, driven by the need for digital agility and composable architecture. Pressure from market forces, combined with the shift to empowering content teams, has led senior executives to create digital leaders with a mandate to drive change. These leaders are working to identify teams willing to adopt new technologies, aiming to achieve digital transformation via composable architectures. The transition from monolithic to composable is analogous to the shift from on-premise to cloud architectures and has significant implications for market share, revenue, and profit. Consumer brands face common challenges in updating quickly, maintaining performance, and scaling reliability, but there is support for digital transformation initiatives at the highest levels of their companies.