Netlify's composable architecture makes it well-suited for headless CMS options, which provide back-end UI for editing and formatting content, with an API that powers the front-end. The popularity of CMS usage grows as organizations scale, from 1.4% of free-tier users to 56% of Enterprise customers using a CMS. Sanity is the favorite among solo developers at the free tier, while Contentful dominates the self-serve and Enterprise tiers, especially for larger sites with more frequent deployments. The choice of CMS can be influenced by web framework (Gatsby) and site size, with Contentful's popularity increasing as sites grow in scale. Overall, Netlify's ecosystem is diverse and strong, with a focus on helping companies smooth team workflows and ship content faster as they scale up.