Aether Apparel Builds Unique Product Pages with Headless Shopify and Next.js

The Commerce-UI team helped Aether Apparel build a unique online shopping experience using headless Shopify, Sanity CMS, Next.js, and Netlify. The goal was to create an ecommerce site that reflects the brand's physical stores, with a focus on community and storytelling. To achieve this, they built a custom frontend with Next.js, decoupled from the backend logic, allowing for faster page loads and better performance. They also utilized Sanity as a headless CMS, providing a user-friendly interface for content editors to create unique product pages. The site's performance was further improved by hosting it on Netlify's High-Performance Edge network, ensuring speedy delivery regardless of location. This approach enabled Aether Apparel to showcase their brand and products in a more engaging way, while also improving store conversions.