The Jamstack, a decentralized and scalable approach to web development, can be used to build a blogging platform. The platform can serve user-generated content with a statically served app shell and an API, making it dynamic and personalized. However, rendering user-generated content at scale is challenging until the advent of On-demand Builders (ODB), which break content into critical and deferred categories, enabling incremental building and serverless function support. With ODB, core pages can be generated in build time, allowing for re-deployment with a few hours' notice, making it suitable for serving popular blog post pages. The architecture is viable now, except for listing latest posts per user on a URL, which would require ODB to support URL expiration and updating. This view could come from a serverless function or edge handler.