Pan Macmillan Sees 25 Percent Conversion Increase After Migrating to Netlify

The technology team at Pan Macmillan, a world-renowned publisher of books, recently migrated their legacy .NET CMS to Netlify's Jamstack architecture. This change has dramatically improved site speed by 8x, improved SEO rankings, and enabled the team to ship new content and changes instantly. The migration was driven by the need for faster performance, scalability, and cost-effectiveness. Pan Macmillan's small in-house team was able to leverage a Git-centric workflow provided by Netlify, which empowered them to work more agilely and efficiently. The team has seen significant improvements in site speed, conversion rates, and engagement metrics, with 25% increase in clicks to retailers and 29% increase in SEO traffic. Additionally, the migration has enabled Pan Macmillan to cut their hosting costs by half and reduce their development hours by 20%. The team is now able to deploy new content and changes quickly, without downtime or worry, and is excited to take on future projects with Netlify's A/B testing capabilities.

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