Netlify Labs is a new in-app beta testing area that allows users to control their experience with Netlify by turning features on and off. This feature aims to give more control over the user's account, improve the overall experience, and provide actionable insights for internal teams. The goal of Netlify Labs is to validate assumptions, gather feedback, and iterate quickly while giving users better control over what they find in their account and how it behaves. By using Netlify Labs, users can contribute their opinions and insights directly, further enhancing the company's values of openness and collaboration.