Next.js and Netlify for a better and faster Backlinko website

This is a success story of how Backlinko, one of the world's top websites for SEO tips, advice, and training, modernized its tech stack by moving from classic monolithic WordPress to a Jamstack architecture powered by Next.js and Netlify. The company aimed to improve performance, scalability, and maintainability while keeping their beloved WordPress CMS as a headless CMS. After overcoming challenges such as long build times and the need for incremental static regeneration, Backlinko successfully deployed a performant website with improved page loading speeds, faster perceived performance, and better security. The new setup has enabled the company to recognize the Jamstack approach's business potential and achieve its goals without losing any of its functionalities.

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