Developer Experience at Netlify

The Developer Advocacy team at Netlify has shifted from a traditional advocacy role to a hybrid model that combines engineering work with community engagement. This change was made to address the misconception that developer advocates were either purely communicators or engineers, and to create a more empathetic and effective team. The team now consists of three parts: Integrations Engineering, Developer Experience Engineering, and Documentation. The Integrations Engineering team focuses on building plugins and integrations for popular frameworks, while the Developer Experience Engineering team works closely with Product Engineering to ensure quality and end-to-end support for customers. The Documentation team is also part of the hybrid model, focusing on creating high-quality documentation that supports developer experience. The team's Objectives and Key Results (OKRs) include qualified signups, active developers, engineering throughput, and career advancement. The department values systems thinking, empathy, and transparency, and strives to build a holistic approach to developer experience.

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