Apollo GraphQL's Developer Experience team, led by Peggy Rayzis, transformed their documentation from a static resource into an interactive, iterative experience using Netlify. They leveraged Netlify's Deploy Previews to showcase changes before deployment, allowing the team to vet contributions and ensure high-quality documentation. By investing in Netlify, Apollo was able to build a cohesive documentation architecture that hosts individual docs sites on their website while redirecting users to specific repos. This approach has expanded their reach, enabled faster iteration, and empowered their community to contribute to their documentation. The team's use of Netlify has also streamlined their workflow, allowing them to manage 75-100 changes across their docs sites per month. With Netlify, Apollo is able to focus on building the ideal experience for developers while maintaining a high level of quality and consistency.