There's often a moment when an old technology is about to be displaced by the next thing, where the main leader in the field goes out and makes a strong argument that nothing is happening. This phenomenon has occurred with technologies like the iPhone, Netflix, RedBox, and now, web architecture, as Matt Mullenweg acknowledges the Jamstack as "a regression for the vast majority of people adopting it". The shift away from monolithic web applications has led to a fragmentation of toolchains, making it challenging for developers to work together. However, companies like Netlify, Stackbit, Tina CMS, TakeShape, Hasura, One-Graph, and Apollo are working on improving the experience for marketers, content editors, and other stakeholders involved in building for the web. The Jamstack is undeniably here to stay, and its adoption will bring real benefits to the web in terms of performance, scalability, simplicity, end user experience, and security.