Matter Supply, a Portland-based agency, was hired by Nike to build a secure, infinitely scalable website that would allow users to share their dreams as part of the company's Emmy-Award winning ad campaign. The project required delivering a site fit for 1 million users, 100,000 submissions, and hundreds of thousands of website hits per day within a short time frame. Matter Supply chose Netlify and JAMstack to empower their developers to focus on building the experiential aspects of the project, rather than managing databases or scaling servers. The solution enabled them to deliver the site ahead of schedule, supporting 200,000 daily visitors without additional server spin-ups, exceeding Nike's expectations in performance, scale, and speed.