The JAMstack conference in San Francisco was the largest yet, with a record number of attendees, speakers, and content. The event had an unofficial theme of "JAMstack at scale" and featured talks from Netlify team members, as well as other experts in the field. The conference highlighted the growing enthusiasm for using the JAMstack approach to modern web development, particularly among agencies and large organizations. Keynote speakers included Matt Biilmann of Netlify, who reflected on the year's growth in the category, and Justin Watts of Loblaw, who discussed how the JAMstack enabled his company to deliver great experiences for users. Other notable talks covered topics such as using the JAMstack for e-commerce solutions, creating better performance and effectiveness on the web, and enabling ingenuity through the use of emerging tools and services. The conference also featured Lightning Launches, which included exclusive announcements and live demos from invited guests. With its focus on collaboration and excitement among sponsors, the event fostered a spirit of all working together to help rise the JAMstack tide. The organizers expressed their gratitude to the sponsors and announced plans for future events in 2020, including more local meet-ups and expanded reach to new cities.