The Netlify integration with Zapier was announced in November 2018 and has since become the third most popular integration launched in the last year, according to Zapier. The integration's success is attributed to Netlify's powerful yet simple workflows for publishing and maintaining sites, which have gained popularity as deployment automation becomes more standard. The integration aims to save customers from implementing code, webhooks, and API keys when connecting their sites to apps, and users have responded with amazing automations. New triggers and actions for the integration are being rolled out, including Deploy Started and Deploy Failed triggers, allowing users to create custom "Zaps" to connect services to Netlify in more ways than ever before.