Netlify has made it easy to set up a Basic Attention Token (BAT) publisher, allowing creators to earn cryptocurrency by sharing their content with users who have Brave browser installed. BAT breaks the traditional advertising model by paying publishers directly based on user attention, and its utility is based on user engagement. To get started, users need to sign up for a Brave account, verify their website through Netlify, and implement a verification method. Once set up, visitors to the site who have Brave browser installed will earn BATs, which can be redeemed for cryptocurrency. This setup process is straightforward and takes only a few minutes to complete.