Netlify aims to reduce deployment friction, allowing developers to focus on creative aspects of their projects. The company's deployment process integrates with standard Git actions, making deployments a natural extension of daily development activities. By using pre-rendered sites and intelligent CDNs, Netlify enables confident and automated approaches to deployments. This allows for the creation of simple yet effective solutions, such as the interactive clock example, which demonstrates the benefits of low-friction deployments. The example showcases how continuous deployment can be done with confidence every day, every hour, or even minute, highlighting the potential of Netlify's services to simplify and streamline development workflows.