There is a recurring phenomenon on Hacker News where a website with excessive bloat is posted, often resulting in its rapid rise to the front page. Despite the developer community's long-standing discussion about bloat, it remains a significant issue, with average web pages now exceeding 2MB in size. The author argues that developers should take responsibility for creating faster and more efficient sites, not just when their clients or bosses dictate, but also as individuals learning to develop. They propose modern static sites built on the JAMstack as an accessible solution to beat back bloat, citing tools like Hugo, Hexo, and Jekyll that can significantly improve load times without requiring extensive debugging. The author shares data from Google and Amazon highlighting the impact of speed on revenue and user engagement, and encourages developers to adopt this approach for the benefit of users, businesses, and the entire web.