The JAMstack, a combination of JavaScript, APIs, and static sites, offers fast, secure, and dynamic websites. The Serverless approach, in particular, allows developers to build applications without provisioning or managing servers. Amazon's AWS Lambda is a key component of this approach, providing a way to run code on-demand without the need for server management. The Serverless Framework can be used to create and manage AWS Lambda functions, automating the deployment process and reducing the complexity of server management. With the Serverless Framework, developers can focus on building applications rather than managing infrastructure, making it easier to deploy and maintain fast, secure, and dynamic websites.