At Netlify, they use React in production and are familiar with its deployment challenges, which have been exacerbated by a lack of opinionated tooling for React projects. However, Facebook's recent announcement of an opinionated boilerplate for getting React projects started is a positive development, allowing developers to quickly set up and deploy their apps with Netlify. With the new setup, users can get a React project running in under 30 seconds, and deploy it with just a few commands or one click using the netlify CLI. The process involves installing or creating a new project, choosing options for continuous deployment, and setting up redirect and rewrite rules to support routing.