White Widget, a leading software agency known for creating user-centric web and mobile applications, has optimized its use of Postgres by adopting Neon, a serverless database architecture that separates storage from compute to enable dynamic scalability. Initially using GCP's Cloud SQL, White Widget encountered issues with resource allocation, either overspending or facing shortages during peak times. Neon’s architecture offers a solution by allowing resources to scale automatically in response to demand, thus enhancing performance and cost efficiency. This approach suits White Widget's diverse projects, including AI solutions and ride-sharing platforms, by providing a flexible and efficient backend. Neon’s ability to facilitate read replicas that scale down when not needed further contributes to the agency's streamlined operations. White Widget continues to explore new ventures, such as a productivity platform on the Matrix protocol, leveraging Neon's capabilities for future growth.