When a Postgres failure occurs, the time it takes to recover can have significant consequences for businesses, including lost revenue, customer churn, and even breaches of Service Level Agreements. A recent survey found that nearly 30% of teams experienced more than three hours of downtime, while only 21% felt confident in their ability to quickly restore after a failure. The survey also revealed that 52% reported negative customer feedback and a spike in support cases due to the incident, highlighting the importance of reliable database restores. However, many companies are not adequately prepared for such events, with 68% having faster point-in-time recovery solutions like Neon's on their wishlist. Neon offers instant PITR (Point-In-Time Recovery) based on branching, eliminating the need for replaying WAL or waiting for a full database restore, and providing instant restores even at large scales.