Neon's Import Data Assistant simplifies the migration process of Postgres databases by allowing users to transfer data with just a connection string, eliminating the need for manual exports or configurations. Built into the Neon Console, it automatically verifies compatibility, including Postgres versions, extensions, and regions, and imports data into a new branch of a chosen Neon project. This tool supports migrations from various sources like AWS RDS, Supabase, Heroku, and self-hosted Postgres, and is particularly useful for moving data between providers, upgrading Postgres versions, switching regions, or creating testing environments. While ideal for small databases, Neon offers personalized assistance for larger, complex migrations that require minimal downtime.