The Neon Creator Program is designed to support developers who produce educational content using Postgres, offering benefits such as a sponsored Neon Scale plan, early access to features, and collaboration opportunities. It targets developers involved in open-source projects, blogging, video creation, or those recognized as AWS Heroes or Microsoft MVPs. Participants receive free access to Neon's advanced capabilities and can engage in feedback sessions, access exclusive perks, and collaborate on various content types. While there isn't an official nomination process, interested individuals can share the program link with potential candidates.