We created Neon with the goal of providing developers with a cloud-native Postgres that separates storage and compute to make the database more automated, scalable, and durable. After listening to user feedback from over half a million databases, we learned that predictable pricing is crucial for developers, particularly in terms of easy-to-understand billing and management. To address this, we simplified our pricing model by removing unnecessary complexity, introducing Launch and Scale plans with clearer usage metrics, and dropping written data and data transfer fees. These changes aim to provide more predictability and transparency for our customers, while maintaining a generous free tier to support project development until launch.