ketteQ uses Neon database branching for scenario analysis, allowing its users to model various scenarios in their business without provisioning additional resources. This approach enables the creation of hundreds of branches to scale to meet customers' demands and maintain a hierarchical relationship among scenarios to track their provenance and versioning. Database branching provides a way to create new database environments and test features with production data, saving time and effort in maintaining additional code and tools for streaming data to staging and development environments. With Neon's copy-on-write technique and scale-to-zero architecture, developers can easily spin up new branches and work simultaneously without breaking their development database.