Emil Eifrem, CEO and Co-Founder of Neo4j, emphasizes the importance of integrating context into artificial intelligence (AI) systems to ensure they are ethical, reliable, and robust, responding to a request for information from the United States National Institute of Standards and Technology (NIST) about developing federal AI standards. Eifrem argues that context, derived from connections naturally managed by graph technology, enhances AI system performance and accountability by providing insight into logic processing pathways. Neo4j, a leader in the graph platform category, has been involved in numerous government and commercial projects, demonstrating the effectiveness of graph-based data handling in various applications, including cybersecurity and equipment tracking. Eifrem stresses the role of public-private collaboration in driving innovation and transparency in AI development, advocating for the inclusion of graph technology in technical standards to incorporate comprehensive contextual information, thus maximizing the ethical and economic benefits of AI solutions.